![]() ![]() Pretty much the entire world is connected to this thing with a credit card. Spending years building a VC-backed thing only to see the only ones getting paid to be VCs.īut, if you're an expert on the internet. We're going to see more of this as venture-backed startups fail to raise rounds over the next 12-18 months. Imagine spending 8 years on a startup, your literal blood, sweat and tears only to see it evaporate? The team is basically getting jobs at the acquirer. They've raised $16.5M and investors are making $0.18 on the dollar. So, today he signed a term sheet to sell the business. So the tip is to start with a platform like X or LinkedIn to become a good writer and then evolve to video.īut maybe the biggest takeaway is get your ideas out there to get loud on the internet.įor more, subscribe to my free newsletter Ī friend of mine spent 8 years on a startup that's now running out of cash. They write beautiful scripts in their sleep. Note: the most exceptional short-form video creators, are some of the best writers I've ever met. People are 10x more likely to be connected to you from consuming videos than a few words. ![]() Video is the single greatest storytelling medium we have. If this post had videos instead of images, it would probably reach 2-3x more people. Short form video + newsletter + free community + paid community + product Short form video + newsletter + free community + paid community Short form video + newsletter + free community The Activity System model + Project-oriented Activity Theory Project-oriented Activity Theory ("Formation of Concept") From the perspective of Activity Theory, I recommend two ways:ĢA is about the traditional "problem-solution" approach.ĢB-Exploring Potential Themes requires 3A) discovering unusual experiences from creative actions, 3B) naming the unusual experiences, and 3C) making objects, things, and activities with the name.Ī Theory behind 2A: the Activity System model There are several ways to make it happen. Possible Practice refers to an action or an activity that could be a popular social practice in the future. Hi Greg! This is a great idea! I have a theory called "Possible Practice" for this. Your next bathroom brainstorm might just be the next big thing. We talk a lot about building businesses but not enough on coining businesses. or what billionaire's next move you're inspiring.ĭive deep, stay curious, and keep coining. Multipreneur.Īlways keep your ear to the ground and your ideas in the clouds. $5B+ himself was exploring one of those movements. Later, I heard through the grapevine that Mr. Niche Nesters: Homeowners who design their living spaces around very specific hobbies or passions, like a beekeeping-themed backyard or an indoor climbing wall bedroom. Micro-Mealers: Health enthusiasts who eat small, nutritionally-complete meals every couple of hours, believing that traditional meal times are outdated. Silent Streamers: Content creators who produce purely ambient or visual content, no talking, tapping into viewers' desire for calming media. The coolest part about naming a movement is you don't have to worry about competition.įree movement ideas ready to be coined to get you thinking: Put buy buttons on the internet: allow people to buy your products Get loud on the internet: the only way to own the narrative Identify the Tribe: Spotlight the pioneers. ![]() It's like naming a star in the vast universe. Catch the Wave Early: Spot the undercurrent before it's a tidal wave. The framework for coining a sticky term for your community: That's when "multipreneurship" struck me, and its disciples became "multipreneurs." No word perfectly encapsulated these dynamic entrepreneurs wearing multiple hats. Venture capital seemed scarce, yet bootstrapped businesses were thriving.Ī quiet revolution was happening. Names give weight to the ephemeral and structure to the abstract.īack to my story: I'd seen a transformation looming. It’s like turning on a light in a dim room. Suddenly, someone gives it a name, and everything changes. You know those moments when an idea is fluttering, elusive, just out of reach? And a good name is worth 7-8 figures easy. The boss just used "multipreneur" in our strategy meeting.Īnd here he was using a word I made up on the toilet. I got a text from a close friend about his billionaire boss while drinking my coffee: ![]()
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